Of the 11 brands we asked about for this need, 5 are named more often than chance. Chance for this need is 42% — what a brand would get by being one of the plausible options, not by being recommended.
This need is measured every round and does not have a public category name yet. That is our naming, not a gap in the measurement.
| Brand | Named in | Chance | Engines | ||
|---|---|---|---|---|---|
| Xero Shoes | 93% | 42% | 2/3 | Above chance | |
| Vivobarefoot | 87% | 42% | 2/3 | Above chance | |
| Merrell | 77% | 42% | 1/3 | Above chance | |
| Vibram FiveFingers | 65% | 42% | 0/3 | Above chance | |
| Altra | 59% | 42% | 1/3 | Above chance |
Measured the same way, on the same day, with the same questions. No figure is shown for these: not naming a brand more often than its category’s own baseline is not a finding about the product, and a number here would read as a score. Each brand’s own page carries its figures.