Of the 19 brands we asked about for this need, 9 are named more often than chance. Chance for this need is 29% — what a brand would get by being one of the plausible options, not by being recommended.
| Brand | Named in | Chance | Engines | ||
|---|---|---|---|---|---|
| Vivobarefoot | 75% | 29% | 2/3 | Above chance | |
| Lems Shoes | 68% | 29% | 2/3 | Above chance | |
| Birchbury | 63% | 29% | 2/3 | Above chance | |
| Carets | 59% | 29% | 2/3 | Above chance | |
| Be Lenka | 57% | 29% | 1/3 | Above chance | |
| Groundies | 40% | 29% | 0/3 | Above chance | |
| Origo | 39% | 29% | 0/3 | Above chance | |
| Shapen | 35% | 29% | 1/3 | Above chance | |
| Xero Shoes | 31% | 29% | 0/3 | Above chance |
Measured the same way, on the same day, with the same questions. No figure is shown for these: not naming a brand more often than its category’s own baseline is not a finding about the product, and a number here would read as a score. Each brand’s own page carries its figures.